Brand Toolkit

OVERVIEW

BRAND STORY

The Novo brand is human. Our identity is made of, for, and by people.

As such it is honest, distinctive, approachable, and colorful. Our brand is not institutional, corporate, or traditional. Neither is it overly personified—it is not singular in persona or single-faceted in appearance. Rather it is richly diverse, with many shades of nuance and variation.

We are not artsy or futuristic, yet we are creative and modern. We are not religious or serious, but filled with spirituality and weight. We are not casual or caustic, but rather welcoming and challenging.

The Novo brand subverts expectations and renews curiosity—it feels surprising and familiar all at once.

BRAND ELEMENTS

Name: Novo
Tagline: Make New
Mission Statement: Novo is a band of creative missionaries sent to multiply movements of the gospel and mobilize the church for mission around the world.

TERMS OF USE

All files and resources are provided exclusively for the use of Novo staff and affiliate ministries. Derivatives of these designs or use by individuals or ministries not part of Novo Mission Inc. is expressly prohibited without written permission.


Logos

SMALL FORMAT

These files should be used for print and digital projects where the logo will be displayed at 3x3 inches or less. Common small format use-cases include flyers, websites, and email signatures.

LARGE FORMAT

These files should be used for print and digital projects where the logo will be displayed at more than 3x3 inches. Common large format use-cases include t-shirts, banners, and billboards.


Colors

NOVO COLORS

The Novo color palette is vibrant, bold and dynamic—reflecting our values for creativity, diversity, and risk. The palette is always expressed as one bold color alongside black, white and/or gray.

PRIMARY COLORS

This primary palette is used across a wide variety of Novo communication materials. From stationary to business cards to our website, this combination of colors is the best and most common identifier for the Novo brand.

SECONDARY COLORS

These additional colors provide vibrant alternatives to the primary color palette, while still maintaining visual consistency with the overall brand identity.


FONTS

TYPOGRAPHY

The Novo brand utilizes sans-serif, humanist typefaces with subtle yet distinctive attributes that convey the personality and warmth of our identity. Unfortunately we can’t distribute these fonts for free, but they are available for purchase at the font foundries linked below.

DISPLAY TYPEFACE

The Panton family should be used primarily for headlines and short phrases of large type across all Novo brand communications.

Purchase Panton

Panton abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890

TEXT TYPEFACE

The DIN Next family should be used primarily for paragraphs and long blocks of copy, rendering text that is simple, clear and easy to read.

Purchase DIN Next

DIN Next abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890

PHOTOS

PHOTOGRAPHY

Provided here are a selection of photos regularly featured in Novo communications and designs. This sampling is a strong representation of the story-driven people-centric photography that captures the vision and values of our mission.

Photos used alongside the Novo brand should include a variety of cultures and locales, both urban and rural settings, and a diversity of people from different ethnicities, generations and socio-economic groups.

These photographs can be downloaded at unsplash.com.


MISC

ADDITIONAL RESOURCES

This collection of additional digital resources reflects the Novo brand and communicates our vision, mission, and values. These can be shared individually or used as design components within Novo-related communication materials.